A new study conducted by O2 suggests that attending a live music gig could help increase life expectancy by 9 years and improve overall well-being.
Patrick Fagan, an expert in behavioral science and Associate Lecturer at Goldsmith’s University uncovered there is an alternative cure for those struggling to find their Mr. Brightside, and it can be found at your local music venue – with just 20 minutes of gig-time resulting in a significant 21% increase in feelings of wellbeing.
In addition, many studies have suggested that the high levels of wellbeing with a lifespan increase of nine years pointing to a direct link between gig-going and longevity.
Fegan said, “Our research showcases the profound impact gigs have on feelings of health, happiness, and wellbeing – with fortnightly or regular attendance being the key. Combining all of our findings with O2’s research, we arrive at a prescription of a gig a fortnight which could pave the way for almost a decade more years of life.”
The findings come off the back of bespoke psychometric and heart-rate tests at a range of wellbeing activities – including gig-going, yoga and dog walking. The gig experience increased participants feelings of wellbeing by 21% – with key markers across the happiness spectrum showing increases, including feelings of self-worth (+25%) and closeness to others (+25%) whilst mental stimulation climbed by an impressive 75%.
Nina Bibby CMO at O2 said: “We all know just how good it is seeing your favorite band or artist live, but now we have the proof. Life doesn’t come with catch up and through Priority Tickets, O2 customers have access to over 5,000 live shows in more than 350 venues across the UK every year.”
Those searching for a handy solution anyway ought not look to simply tune in to music in private, with more than 66% (67%) of Brits studied saying experiencing live music makes them feel more joyful than essentially tuning in to music at home – displaying that the mutual experience, which performed so emphatically in the examination, is critical to expanding prosperity.
Patrick Fagan, Expert in Behavioural Science and Associate Lecturer at Goldsmith’s University, said: “Our research showcases the profound impact gigs have on feelings of health, happiness, and wellbeing – with fortnightly or regular attendance being the key. Combining all of our findings with O2’s research, we arrive at a prescription of a gig a fortnight which could pave the way for almost a decade more years of life.”