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A WSU-led experimental study showed that women were more inclined to purchase wine that had labels with feminine gender cues like the one on the left. A feminine label also influenced their expectation that they would like the wine better.
Social Science

Women are more inclined to purchase wine with feminine labels

Ashwini Sakharkar

Winemakers may want to pay as much attention to what's on the bottle as what's in it.

pour red wine
Social Science

Eliminating the largest wine glasses reduces wine sold in bars and pubs

Pranjal Malewar

The finding could provide one way of nudging customers to drink less alcohol.

Good news for wine and cheese lovers
Health

Good news for wine and cheese lovers

Pranjal Malewar

The study indicates diet may help reduce cognitive decline.

Wine glass size can influence the amount of wine drunk
Social Science

Wine glass size can influence the amount of wine drunk

Pranjal Malewar

Bigger the size of wine glasses, even without increasing the amount of wine, leads people to drink more, suggests a new study by the...

Red wine boosts gut health and reduce bad cholesterol
Health

Red wine boosts gut health and reduces bad cholesterol

Pranjal Malewar

The Gut Microbiome of red wine drinkers was more diverse compared to non-red wine drinkers.

Wine before beer, or beer before wine?
Social Science

Wine before beer, or beer before wine?

Pranjal Malewar

How do you order your drinks? Beer before wine or wine before beer? Well, it really does not matter if you drink too much. You will...

New advice for type 2 Diabetics: Drink wine
Health

New advice for type 2 Diabetics: Drink wine

Pranjal Malewar

Until now, various studies have shown the health benefits of moderate alcohol consumption. Also, there are some contradictory studies that caution users just because wine was...

This is Why Expensive Wine Tastes Better
Science

This is Why Expensive Wine Tastes Better

Amit Malewar

According to a previous research by INSEAD Associate Professor of Marketing, Hilke Plassmann's research group, a higher price of chocolate or wine increased the expectation that...

Physicist Develops Drip-Free Wine Bottle
Technology

Physicist Develops Drip-Free Wine Bottle

Amit Malewar

No matter how much of a wine aficionado you are, you can't escape the pesky wine drip on your own. Wine bottle drips are...

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