Scientists to reveal impact of Airbnb accommodation on Canterbury tourism

Canterbury researchers are set to uncover the impact the Airbnb accommodation phenomenon has had on the region’s tourism industry.

University of Canterbury Associate Professor Girish Prayag (pictured above) and Associate Professor Lucie Ozanne, of the Management, Marketing and Entrepreneurship department, UC College of Business & Law, said the research will allow the regional tourism industry to devise and implement a clear response strategy to peer-to-peer accommodation.
University of Canterbury Associate Professor Girish Prayag (pictured above) and Associate Professor Lucie Ozanne, of the Management, Marketing and Entrepreneurship department, UC College of Business & Law, said the research will allow the regional tourism industry to devise and implement a clear response strategy to peer-to-peer accommodation.

The University of Canterbury (UC) and Christchurch NZ are cooperating on the project, which will investigate the financial, social and natural effect of Airbnb in Canterbury. It will likewise take a gander at the budgetary execution of Airbnb contrasted with the formal convenience part and how Canterbury rates against different locales in New Zealand.

Through this study, scientists want to uncover the effect the Airbnb accommodation phenomenon has had on the locale’s tourism industry.

Scientists figured out there has been a rapid ascent of Airbnb accommodation in the city over recent two years, yet this seems to have balanced out at 21 percent of all accessible convenience according to last April. The mean number of accessible Airbnb units in Christchurch/Banks Peninsula currently remains at around 2,400.

University of Canterbury Associate Professor Girish Prayag said, “The findings will be meaningful for policymakers at the regional and local council levels but also can serve as learning cases for other regions in New Zealand.”

Christchurch NZ Senior Economist Peter Fieger said the research is expected to give further insights into the booming peer-to-peer accommodation sector.

“From a tourism industry perspective, there’s a clear need to better understand the phenomenon of peer-to-peer accommodation, and in particular Airbnb, as the landscape of the formal accommodation market changes in the South Island.”

Scientists also noted that the research will allow the regional tourism industry to devise and implement a clear response strategy to peer-to-peer accommodation.

University of Canterbury Associate Professor Girish Prayag and Associate Professor Lucie Ozanne, of the Management, were the contributors to the study.