Chocolate is on the tip of everyone’s tongue – not only as a gently melting treat. Every time we taste chocolate, it is a wonderful memory for us.
A survey conducted on chocoholic people in UK suggests that 10 million chocolate lovers would be willing to break the law if there was a ban or ration on chocolate. What’s more, almost 2.7 million people say they would leave the country for good.
The nation’s chocolate passion is clear to see, with a fifth of adults indulging in chocolate 2‐3 times a week and nearly a quarter of women eating chocolate 1‐2 times a day.
The figures, unveiled as part of our Dechox campaign highlight the UK’s obsession with cocoa. Nearly of fifth revealed if a complete ban was imposed, they couldn’t cope for more than two days without their cocoa fix, while 7.5 million people admitted being willing to pay more than £20 for a small chocolate bar if it was a heavily rationed.
For many, their chocolate obsession is a source of secrecy, with over two fifths of people admitting to hiding their chocolate at home away from prying eyes. Furthermore, over four in ten have waited until a partner, family member or friend has left the room before eating chocolate and nearly two fifths have hidden chocolate wrappers to disguise how much they’ve eaten.
Some chocoholics have tried to curb their sweet tooth with nearly a fifth of people admitting to trying to give it up at some point. Unbelievably, nearly a quarter of people would find it easier to give up social media or Netflix than chocolate and one in ten confessed they would find it easier to give up seeing their friends.
Dan Field, Head of Dechox at the British Heart Foundation, said: “It’s no surprise to learn that we’re a nation of chocolate lovers but it was startling to see the law-breaking lengths people will go to get their chocolate fix.”
“Dechox is the perfect challenge for chocoholics up and down the UK to put their will power to the test. It’s important to remember that Dechox is a bit of fun but it could be a great way to help cut your chocolate cravings and fund the British Heart Foundation’s vital research into heart and circulatory conditions, which affects around seven million people in the UK.”