Casual dress code is the dress code that specially designed for informal locations. It involves comfort in informal clothing. Although, the comfort is even our primary priority. But, at office, clothing must be appropriate and still professional. Employees have a variety of options in a workplace with a casual dress code. Their casual dress code recognises the importance of a strong professional presence. A study also suggests that wearing casual clothes and flouting the office dress code, makes you abler in your work. The study was held by scientists from the Harvard University.
Scientists suggest generally red sneaker effect could send a positive message of status, confidence, and power. For example, scientists took the example of successful businessmen such as Bill Gates and Mark Zuckerberg. Both are renowned their for their casual attire. According to scientists, both appear without ties or even wearing sweatshirts at interviews and formal gatherings.
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Harvard psychologists Silvia Bellezza, Francesca Gino, and Anat Keinan said, “While unintentional violations of normative codes and etiquette can indeed result in negative inferences and attributions when the deviant behaviour appears to be deliberate, it can lead to higher rather than lower status and competence inferences.”
To corroborate the theory, scientists undertook field research in an academic study. They involved 76 random attendees and asked their age, gender and years since receiving their PhD. After that, they rated the formality of clothes worn by those 76 randomly selected attendees.
After analysing the data given by those attendees, they found that smarter options to the conference positively correlated with research productivity.
Belleza said, “These results, which hold even when controlling for gender and age, indicate that higher status and performance within a given community is correlated with a stronger tendency to deviate from a conforming dress code (e.g., wearing jeans, sneakers, T-shirts rather than professional attire).”
The study stressed the importance of making the casual dress code choice appear intentional. Thus, it becomes a power statement rather than an image of laziness.